When you make a purchase or hire a service at Brain U Coaching, you provide us with some personal data in order to make your operation feasible. Brain U Coaching values ​​the security of your data, respect your privacy and transparency and, therefore, we dedicate this document to explain how your personal data will be treated by Brain U Coaching and what are the measures we apply to keep them safe.

First of all, we are “Brain U Coaching Treinamento Professional Ltda.”, and according to the definition brought by the General Data Protection Law “LGPD” (Brazilian Federal Law No. 13.709.2018), most of the time we will be the controller of your information, so we are responsible for defining what happens with this data and for protecting it.

To facilitate the understanding of this policy, whenever we encounter the terms “Brain U Coaching”, “we” or “ours”, we are referring to the controller of your personal data, that is, “Brain U Coaching Treinamento Profissional Ltda.” and, whenever you read “user”, “you”, “yours” or “yours”, we refer to you, our customer or our platform user.


During your experience on our website, online store and event reservation, we can collect different types of personal data, automatically, for the purpose of checking, monitoring and control, or provided directly by you, for example in the case to perform your registration.

During the purchase process:

  • Full name;
  • Email address; and
  • Order data.

We remind you that payment is made in a 100% secure way via PAYPAL and we do not store any financial data such as card number or bank account.

During the analysis and monitoring of your purchases or other financial transactions:

Registration data;

  • Product type;
  • Amount;
  • Product value (unit);
  • Total purchase or transaction amount.

Below we present the information that may be collected even if the User is not registered in the Brain U Coaching virtual store:

While navigating the platform:

  • IP address;
  • Information about the device used for navigation and visitation time (session duration);
  • Products and categories searched or viewed;
  • Count of views.

Below we present some information that will only be accessed if you authorize us. At any time, you can revoke this authorization by sending an email to: contato@brainucoaching.com

Other information that may be collected:

Social login information, if you register through a social network account, such as Facebook and Google, and authorize this collection;

Information about you that has been made public by you or that is publicly available.

Information we receive from partners for delivery of products purchased on Brain U Coaching partner platforms, for example, redemption of products in loyalty programs or any other platform on which Brain U Coaching can offer its catalog of products and services.

Information provided by you, voluntarily, such as through communications with Brain U Coaching on social networks or in product reviews and reviews.


We use personal data to ensure quality service and a better shopping experience. We have listed below the purposes for which we may use your personal data:

Registration data:

  • To enable the provision of different services available in our online store (e-commerce).
  • To fulfill requests and doubts.
  • To correctly identify the User.
  • To send the purchased products or offer communications.
  • To contact you when necessary. This contact can contemplate several subjects, such as communication about promotions and offers, answers to doubts, responses to complaints and requests, updates of orders placed and delivery information.
  • To assist in diagnosing and solving technical problems.
  • To develop new features and improvements, improving your experience with our available services.
  • To carry out investigations and measures to prevent and combat illicit acts, fraud, financial crimes and crimes of money laundering and / or terrorist financing.
  • To ensure compliance with legal or regulatory obligations or to ensure regular exercise of rights by Brain U Coaching. In such cases, we may even use and present the information in judicial and administrative proceedings, if necessary.
  • To collaborate with the enforcement of a court order, competent authority or supervisory body.
  • To enable registration on the Brain U Coaching website and open your payment account.

Navigation Data:

  • To assist in the diagnosis and troubleshooting of technical problems.
  • To develop new features and improvements, improving your experience with our available services.


In order to carry out the activities listed above, whenever necessary, we may share your personal data with other companies in our group, with service providers, partners or with regulatory bodies. We never trade personal data. Below is a summary of these possibilities:

Service providers: in order for us to make our products available and provide our services with quality, we rely on the collaboration of several service providers, who handle the personal data collected on our behalf and in accordance with our instructions. These service providers work mainly to assist us in anti-fraud analysis, payment intermediation, management of marketing campaigns, database enrichment and cloud storage.

Judicial, police or government authorities: we must provide personal data of Clients and / or Users, in compliance with the court order, requests from administrative authorities, legal or regulatory obligation, as well as to act collaboratively with government authorities, in general in investigations involving illegal acts.

Potential buyers: we may share your personal data with other companies in which Brain U Coaching concludes a sale or transfer negotiation of part or all of the commercial activity, business or operation of Brain U Coaching. If the sale or transfer is not consummated, we will ask the potential buyer not to use it and not to disclose your personal data in any way or form, erasing it completely.


We store your data securely in data centers located in Brazil, as well as abroad. In this case of storage abroad, all applicable legal measures are adopted, in accordance with the General Data Protection Law and its future regulations, guaranteeing the protection and privacy of your personal data.

We adopt the best techniques to protect the personal data collected from unauthorized access, destruction, loss, alteration, communication or any form of inappropriate or illicit treatment, including encryption mechanisms. We emphasize, however, that no platform is completely secure. If you have any concerns or suspicions that your data is at risk, please contact us through our service channels and we will be happy to assist or assist you promptly.

Your personal data will be kept for as long as you are an active customer of Brain U Coaching. After that period, we may store your personal data for an additional period for auditing purposes, to enable you to comply with legal or regulatory obligations. We will retain your data for the necessary period, respecting the deadlines established in the applicable legislation.


We may use certain monitoring technologies to collect information on activities carried out on our platforms in an automated manner. The information collected through such technologies is used to perform application performance metrics, identify problems in use, capture User behavior in general and collect content printing data.

See below some of the technologies that may be present in the Brain U Coaching virtual store:

Cookies: cookie is a small file added to the User’s device to provide a personalized experience of accessing the platform. Cookies help to analyze internet traffic and allow us to know when the User visited a specific website. A cookie does not give access to a computer or reveal information in addition to the data the user chooses to share with us.

Pixels: pixels are parts of the installed JavaScript code added to our applications, websites or in the body of an email, in order to track and collect information about users’ activities, allowing the identification of their access, navigation, interest and product purchases, and optimizing used to optimize content targeting.

Analytics tools: these tools can collect information about how Users visit our online store, what pages they visit and when they visit such pages, other sites that have been visited before, among others.


Transparency about the processing of your personal data is a priority for Brain U Coaching. In addition to the information provided in this Privacy Policy, you can also exercise the rights provided for in the General Data Protection Law, including:

  • Confirmation of the existence of personal data processing.
  • Access to personal data.
  • Revocation of consent.
  • Correction of incomplete, inaccurate or outdated personal data.
  • Elimination of personal data treated with consent or unnecessary, excessive or when you understand that some point of the LGPD has not been met.
  • Information about the hypotheses and with which companies, partners and other institutions we can share, or receive personal data regarding you.
  • Information on the possibility of not providing consent and on the consequences of the refusal, when applicable.

All requests will be treated free of charge; and will be subjected to a prior assessment of their identity and the feasibility of the service, in order to comply with any obligations that prevent the full compliance with the requests of the right holders.


We will treat your personal data with high levels of protection and guarantee your privacy, for the entire period that you are our customer, browsing our platforms and using our services, or potential customer with whom we share our product and service offerings.

When applicable, and even if you choose to delete your personal data from our registration base, Brain U Coaching may retain some or all of your personal data for additional periods to comply with legal or regulatory obligations, for the regular exercise of your rights. Brain U Coaching, eventual lawsuits, auditing purposes of various kinds, or other deadlines defined and based on legal bases that justify the retention of this data.


We are constantly looking to improve our customers’ experience. Thus, our personal data treatment practices may change with the inclusion of new features and services.

We value transparency in the way we treat your personal data. Whenever any relevant condition of this Privacy Policy is changed, these changes will be valid, effective and binding after the new version is published on our website. These changes will be communicated through one of the channels made available by you during your registration (email, SMS, WhatsApp and others).


Whenever you have any questions about this Privacy Policy, even after reading it, or need to interact with us on matters involving your personal data, you can do so by e-mail: contato@brainucoaching.com

We recommend that you check the updated version of this Privacy Policy whenever you browse our online store.

We are always on hand to answer your questions and put you in control of your personal data.

Count on us to keep you informed!

Update: October 2, 2020.


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